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How Hustling Helped This Entrepreneur Deliver a Product to Nike When it comes to entrepreneurship, you need to plan for the unexpected.

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

When it comes to entrepreneurship, you need to plan for the unexpected.

For Ryan Rzepecki, the CEO and founder of Social Bicycles, he took a major risk when he decided to team up with Nike for a major project, while simultaneously rolling out two new bikes.

Related: Want to Reach Your Goals? Adopt and Embrace the Hustle Mentality.

Hear what he says about how he was able to achieve it and what he learned from the experience in our above video.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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